According to the latest report by IMARC Group "India Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026", The India cigarette market reached a value of INR 55 Billion in 2020.
Cigarettes refer to cylindrical-shaped products that are made up of tobacco, chemical additives, and flavourings. They utilize finely cut and cured tobacco leaves that are further rolled in a thin paper. It is lit on one end while smoked from the other end, wherein the filter is present to help block large tar particles from entering the lungs of smokers. The nicotine and other chemicals present in them are considered to be harmful to human health as they can often lead to the development of numerous forms of cancer. They are widely available in the market in a vast array of sizes, shapes, intensities and flavors.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Market Trends:
The market in India is majorly driven by a considerable increase in the number of smokers across the country. This is supported by the hectic schedules and long working hours of working professionals that have led them to adopt smoking to combat stress. Coupled with peer pressure and early exposure to smoking among young adults, this is providing an impetus to market growth. Moreover, numerous key players are continually introducing innovative product variants, such as slim cigarettes with attractive and aesthetically-pleasing packaging, in the market to diversify their product portfolio. They are also launching clove, chocolate and menthol-flavoured cigarettes with single and double capsules, which are gaining widespread prominence among smokers. Some of the other factors contributing to the market growth include changing lifestyle patterns of individuals, inflating consumer spending capacities, aggressive promotional activities by manufacturers and a significant increase in the number of women smokers across the country. On account of the aforementioned factors, the market is anticipated to witness stable growth during the forecast period (2021-2026).
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